It is with sadness that we advise Newstyle Media has decided to cease printing the popular Fritz Magazine, with the current autumn edition to be its last printed issue.
This news comes after a spate of global, national and state publication closures and sell-offs for the publishing industry, and Newstyle Media no longer being owned by its printer Newstyle Print.
After the change of ownership of Newstyle Print, it is no longer viable for Newstyle Media to publish such a high quality free publication.
“It’s unfortunate, but the print version of Fritz just isn’t sustainable in the current publishing environment,” said managing director, Luke Richards.
Publishing Fritz was indeed a big, bold and brave move in 2016. Creating the quarterly lifestyle magazine, Newstyle Media pushed the boundaries in South Australian publishing, with a massive print run of 100,000 copies distributed through Foodland stores across the state.
“All six editions had a 100% pick up rate and feedback from readers and advertisers alike has been amazing and we thank you for your support,” added Mr Richards.
“Fritz was our final crack in independent publishing after selling WBM | Australia’s Wine Business Magazine in 2017, and the closure of our other niche magazines Nest, Aspire, Adelaide Hills Magazine, Parade Magazine and Barossa Living Magazine in 2016.”
While these decisions are always regrettable, it’s a harsh business reality in an ever-changing landscape where digital has become the area where businesses want to spend their marketing dollars.
In 2018, the average business is expected to allocate 41% of their marketing budget to online, and this rate is expected to grow to 45% by 2020. The media mix has changed. Search engine marketing, online video, social media advertising investment, mobile marketing and online display advertising have diverted traditionally paid print advertising dollars.
You may no longer be able to hold a hardcopy of Fritz in your hands, but you can still get your fix. If you love your free slice of South Australian life, we encourage you to join thousands of others and subscribe to our Smiley Fritz email newsletter and read our content on the Fritz website www.fritzmag.com.au
Newstyle Media, South Australia’s content marketing agency, will continue to share stories that showcase all that is great about South Australia – including food, wine, events, sport and lifestyle. The team’s passion remains telling South Australian stories with heart, intelligence and humour.
We will also continue to provide business opportunities to advertising and promote their business on our online Fritz digital channels with sponsored content, sponsored articles, video, newsletter solus advertising and social media.
We still provide custom publishing services for our clients, including publishing the national G’DAY Magazine for Discovery Holiday Parks and Top Parks, and the McLaren Vale Visitor Guide, Catch Point member magazine, and other one-off publishing projects including books, annuals and magazines.
We have attached our new Newstyle Media digital media kit for your consideration. View here.
So grab a copy of Fritz you may have, sit down with a cuppa and have a good read, then pop it away somewhere safe… It’s now a collector’s edition.